I learned some interesting things about PR from reading this article. Public relations practices can be used in many ways This article is qualitative and gives information that can’t necessarily be measured. A survey was used to get an idea of the practices of academic libraries and PR was a source of guidance throughout the study. In this article, the practices of PR were similar to the social media strategies of a library. Academic libraries have used social media to connect with users, similar to what PR does between organizations and the public. If a library can use practices of PR, that means it is a hybrid field.
As I read the article, I became aware that the practices of PR are beneficial no matter the organization. The same strategies used for PR can benefit any organization. Studying and understanding the practices of public relations can give you a better idea of how to optimize an organization. The use of social media is more important today than ever before.
Some of the best PR practices are setting objectives, goals, and planning. These are essential to any organization. Planning helps to be ready for any situation that may arise. Anticipating change is something the article talks about. Planning helps to be ready for that sudden change. Public relations practices are embraced and used in many ways. Public relations focus on building relationships and goal setting. Without goal setting, there is no true way to measure success. If you want to build relationships, you want to have a great connection with the public to keep them actively engaged in your product.
Knowing your audience is important. With every message that you relate, you must know who you are relating the message to specifically. From the information of the article, I can give my own analysis of what I learned about PR. PR is a practice that can be used in many career fields. No matter the occupation is, PR is needed everywhere. Whether you are trying to bridge the gap between an organization and the public or wanting to create content that will get people involved. PR is an ever-growing industry and the practices will always be key to any organization’s success.
The Lobby 